Beauty Industry

Mary Kay Raises Money to Fight Domestic Violence

The company debuts its Inspiring Stories documentary series created by women to raise awareness and money to fight domestic violence.

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By: Jamie Matusow

Editor-in-Chief

Mary Kay is premiering a series of documentaries to put a national spotlight on domestic violence. Women nationwide, alongside female celebrities, Maria Menounos (“Extra”), JoAnna Garcia Swisher (“Better with You”), Alexa Vega (“Spy Kids”) joined forces through the Mary Kay Inspiring Stories program to show how survivors of domestic violence have found joy, hope and dreams.

The goal of the documentary program is to raise awareness, provide a platform of support for those impacted by domestic violence, and encourage education so more people recognize the signs of abuse and are empowered to escape it. Through this program, the company will support donations to domestic violence shelters nationwide. Consumers can join the cause viewing and sharing the films at marykayinspiringstories.com, purchasing a Mary Kay Beauty that Counts Creme lipstick, or becoming a fan of Mary Kay at facebook.com/marykay. The company will donate $80,000 with a special $20,000 donation in the name of the crew behind the most viewed film.

“Everyday women all over the world put on lipstick to feel empowered, beautiful and confident, but when a woman purchases a Beauty that Counts Creme Lipstick she can actually give back to help others so they have the confidence to escape domestic violence—that’s a beautiful thing,” said Maria Menounos, narrator for Give Dreams.

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